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@article{181268,
        author = {Dr. Devyani},
        title = {“Unveiling The Transformative Role of AI: Enhancing Customer Experiences, Streamlining Business Operations, and Revolutionizing Marketing.”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {4647-4654},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=181268},
        abstract = {In an era defined by rapid technological progress, Artificial Intelligence (AI) has emerged as a powerful force, fundamentally transforming the landscape of global trade. This research paper explores the diverse advantages of AI across three key domains: customer experience, corporate management, and marketing. Through a comprehensive analysis of empirical evidence, real-world case studies, and expert insights, the study highlights the far-reaching impact of AI technologies. In the domain of customer experience, AI enables personalised interactions, ensures 24/7 service availability, and supports data-driven decision-making—factors that collectively enhance customer satisfaction. In business management, AI contributes to greater efficiency through automation and predictive analytics, resulting in cost reductions and improved operational performance. Similarly, in marketing, AI drives targeted advertising and hyper-personalisation, leading to increased return on investment (ROI). While these benefits are substantial, the study also emphasises the ethical challenges surrounding AI use, particularly the protection of data privacy. Ultimately, this research underscores the pivotal role of AI in navigating the digital age and offers strategic insights for organisations seeking to harness its full potential as a catalyst for innovation and growth.},
        keywords = {Artificial Intelligence, Customer Experiences, Business Operations, Business Management, Marketing.},
        month = {June},
        }