• ISSN: 2349-6002
  • UGC Approved Journal No 47859
Author Login IJIRT Partner Network (IPN) Login

Understanding Social and Psychological Factors Influencing Online Consumer Behaviour

  • Unique Paper ID: 162830
  • Volume: 10
  • Issue: 11
  • PageNo: 241-245
  • Abstract:
  • Online shopping has become a massive phenomenon, and understanding what drives consumers is crucial. This study explored the social and psychological factors influencing online shopping behavior. We surveyed 500 participants and identified three key drivers: Trust & Guidance: This group prioritizes reliable information before buying. They rely on online reviews, recommendations from friends and peers, and strong brand reputations to make informed choices. Emotional Influence: For some, emotions play a big role. Compelling marketing campaigns, testimonials, and endorsements from influencers can significantly impact their decisions. Product Focus: This group prioritizes researching products before buying. They actively utilize social media to discover products, read reviews, and gather insights before making a purchase. These factors explain nearly 80% of the online shopping behavior we observed. Interestingly, trust, guidance, and information remain key influencers, even in the digital age filled with emotional triggers and social influences. This research provides a valuable framework for understanding online consumer behavior. While limitations exist, it paves the way for further exploration of this ever-evolving landscape.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 11
  • PageNo: 241-245

Understanding Social and Psychological Factors Influencing Online Consumer Behaviour

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry