Understanding Social and Psychological Factors Influencing Online Consumer Behaviour
Author(s):
Dr. Ankur Gangal, Sneha Agrawal, Om Vaghela
Keywords:
consumer psychology, emotions, online shopping behavior, social influence, trust
Abstract
Online shopping has become a massive phenomenon, and understanding what drives consumers is crucial. This study explored the social and psychological factors influencing online shopping behavior. We surveyed 500 participants and identified three key drivers: Trust & Guidance: This group prioritizes reliable information before buying. They rely on online reviews, recommendations from friends and peers, and strong brand reputations to make informed choices. Emotional Influence: For some, emotions play a big role. Compelling marketing campaigns, testimonials, and endorsements from influencers can significantly impact their decisions. Product Focus: This group prioritizes researching products before buying. They actively utilize social media to discover products, read reviews, and gather insights before making a purchase. These factors explain nearly 80% of the online shopping behavior we observed. Interestingly, trust, guidance, and information remain key influencers, even in the digital age filled with emotional triggers and social influences. This research provides a valuable framework for understanding online consumer behavior. While limitations exist, it paves the way for further exploration of this ever-evolving landscape.
Article Details
Unique Paper ID: 162830

Publication Volume & Issue: Volume 10, Issue 11

Page(s): 241 - 245
Article Preview & Download


Share This Article

Join our RMS



Conference Alert

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024

Last Date: 15th March 2024

Latest Publication

Call For Paper

Volume 11 Issue 1

Last Date for paper submitting for Latest Issue is 25 June 2024

About Us

IJIRT.org enables door in research by providing high quality research articles in open access market.

Send us any query related to your research on editor@ijirt.org

Social Media

Google Verified Reviews

Contact Details

Telephone:6351679790
Email: editor@ijirt.org
Website: ijirt.org

Policies

Important Links

Browse Rsearch papers