A STUDY ON CUSTOMER PERCEPTION TOWARDS SAMSUNG MOBILES
Author(s):
Dr. Hiren Harsora, Nipurn Awasthi, Nareddula Shivaji Ganesh
Keywords:
Customer Perception, Marketing Research, Technology Market.
Abstract
This study investigates the customer perception of Samsung mobile phones, aiming to gain insights into the factors that influence consumers' opinions and preferences in the highly competitive mobile phone market. In a technologically evolving landscape, understanding customer perceptions is crucial for Samsung's continued success. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. A structured questionnaire was administered to a diverse sample of mobile phone users, and in-depth interviews were conducted with a select group of participants. The data collected were analyzed using both descriptive statistics and thematic content analysis. The research also reveals that Samsung enjoys a positive reputation among customers, particularly in terms of product quality and innovation. However, areas for improvement were identified, such as price competitiveness and customer service. This study's findings will be valuable for Samsung and other smartphone manufacturers in shaping their marketing strategies, product development efforts, and customer engagement initiatives. As technology continues to evolve, staying attuned to customer perceptions will be essential for maintaining and enhancing market share in the mobile phone industry. Further analysis and recommendations will be provided in the full research report. The research employs a mixed-methods approach, combining quantitative surveys and qualitative interviews to gather comprehensive data. A structured questionnaire was administered to a diverse sample of mobile phone users, and in-depth interviews were conducted with a select group of participants. The data collected were analyzed using both descriptive statistics and thematic content analysis.
Article Details
Unique Paper ID: 162983

Publication Volume & Issue: Volume 10, Issue 11

Page(s): 546 - 553
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