Online Shopping, Consumer Satisfaction, Online Shopping Platforms
Our daily lives now rely much more on the Internet, and e-commerce's rapid expansion and growth have brought about a number of other developments. Electronic commerce, or e-commerce, is the buying and selling of products and services using electronic networks, such the internet. A broader term for an organization's online internal and external transactions is "e-business." Examples of external transactions include sales, marketing, customer service, and business-to-business exchanges; examples of internal transactions include finance, production, and operations. The term "e-commerce" mostly describes external transactions. According to a 2015 Deloitte Association report, online retail made up 20% of all e-commerce income in India, while online travel accounted for 70% of the total. Among the principal e-commerce segments are those related to health, education, real estate, finance, digital downloads, online classified advertising, etc. This study's main objective is to look at customer complaints about online shopping, including those pertaining to cost, convenience, and refund policies. The research approach and data collection process of this study made use of both primary and secondary data. Using secondary data, the motivational factors impacting consumers' satisfaction with online shopping were examined. The sources included an examination of previous papers, journals, and websites. The motivating factors were then listed in a questionnaire that would be used to collect primary data from participants who had previously made purchases online. It is clear from the respondents' comments that addressing the issues and barriers listed below will help vendors grow their businesses on online market places.
Article Details
Unique Paper ID: 163202

Publication Volume & Issue: Volume 10, Issue 11

Page(s): 1182 - 1189
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