THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

Dr.B.Bhagya Lakshmi

THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

Authors: Dr.B.Bhagya Lakshmi

Unique Paper ID: 164484
Volume: 10
Issue: 12
PageNo: 844-848

Keywords: No Keywords Found

Abstract:
The rapid advancement of technology has revolutionized the way business interact with customers, with E- commerce emerging as a pivotal platform for enhancing customer satisfaction. This paper provides a comprehensive overview of the multifaceted role of E- commerce in improving customer satisfaction across various industries. It examines the key factors contributing to customer satisfaction in the e-commerce context, Including convenience, personalized, experiences, product variety, Pricing transparency, And efficient customer service. Additionally, The paper explores the impact to emerging technologies such as artificial intelligence, big data analytics, and augmented reality on enhancing the e -commerce experience and subsequently driving customer satisfaction. Furthermore, It discuss the challenges and opportunities associated with implementing e-commerce strategies to optimize customer satisfaction, including transparency, and efficient customer service. Additionally, the paper explores the impact of emerging technologies such as artificial intelligence, big data analytics, and augmented reality on enhancing the e- commerce experience and subsequently driving customer satisfaction. Further more, it discusses the challenges and opportunities associated with implementing e-commerce strategies to optimize customer satisfaction, including privacy concerns, cyber security threats, and the need for seamless integration across multiple channe.

Download article

email to a friend

Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 12
PageNo: 844-848

THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

Available:https://ijirt.org/Article?manuscript=164484

25 Sep, 2024

GENDER STEREOTYPES IN CLASSIC ‘FAIRY TALES’: A FEMINIST READING

21 Sep, 2024

MODERN INTERPRETATIONS OF SHAKESPEARE’S FEMALE CHARACTERS

19 Sep, 2024

COMPARATIVE ANALYSIS OF MAGIC REALISM IN LATIN AMERICAN AND AFRICAN LITERATURE

23 Aug, 2024

IMPACT OF MOBILE BANKING ON EXPANSION OF BANKING SERVICES

22 Aug, 2024

DESIGN OF ANN AND ANFIS CONTROLLER BASED UPFC EMBEDDED WITH THREE LEVEL CASCADED H BRIDGE INVERTER WITH SPWM TECHNIQUE FOR FAST RESTORATION OF POWER FOLLOWING SEVERE TRANSIENT CONDITIONS ON TRANSMISSION LINES

21 Aug, 2024

ANALYZING THE IMPACT OF ARTIFICIAL INTELLIGENCE ON HUMAN RESOURCE MANAGEMENT

20 Aug, 2024

AGILE HR PRACTICES: ADAPTING THE STRATEGIES & RAPIDLY CHANGING BUSSINESS ENVIRONMENT

20 Aug, 2024

INTERNATIONAL MARKETING UNVEILED: KEY FACTORS, INDIAN STANDARDS, COMPARATIVE STRATEGIES, AND PATHWAYS TO GLOBAL SUCCESS

16 Aug, 2024

Digital Transformation in Education: Adoption Trends of Digital Technologies in Contemporary Education Sectors

16 Aug, 2024

ANALYSIS ON THE ECONOMIC BENEFITS OF SUSTAINABLE PRACTICES IN ENHANCING WEALTH CREATION AND EQUITABLE RESOURCE DISTRIBUTION

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry