THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

  • Unique Paper ID: 164484
  • Volume: 10
  • Issue: 12
  • PageNo: 844-848
  • Abstract:
  • The rapid advancement of technology has revolutionized the way business interact with customers, with E- commerce emerging as a pivotal platform for enhancing customer satisfaction. This paper provides a comprehensive overview of the multifaceted role of E- commerce in improving customer satisfaction across various industries. It examines the key factors contributing to customer satisfaction in the e-commerce context, Including convenience, personalized, experiences, product variety, Pricing transparency, And efficient customer service. Additionally, The paper explores the impact to emerging technologies such as artificial intelligence, big data analytics, and augmented reality on enhancing the e -commerce experience and subsequently driving customer satisfaction. Furthermore, It discuss the challenges and opportunities associated with implementing e-commerce strategies to optimize customer satisfaction, including transparency, and efficient customer service. Additionally, the paper explores the impact of emerging technologies such as artificial intelligence, big data analytics, and augmented reality on enhancing the e- commerce experience and subsequently driving customer satisfaction. Further more, it discusses the challenges and opportunities associated with implementing e-commerce strategies to optimize customer satisfaction, including privacy concerns, cyber security threats, and the need for seamless integration across multiple channe.

Cite This Article

  • ISSN: 2349-6002
  • Volume: 10
  • Issue: 12
  • PageNo: 844-848

THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

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