THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

Dr.B.Bhagya Lakshmi

THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

Authors: Dr.B.Bhagya Lakshmi

Unique Paper ID: 164484
Volume: 10
Issue: 12
PageNo: 844-848

Keywords: No Keywords Found

Abstract:
The rapid advancement of technology has revolutionized the way business interact with customers, with E- commerce emerging as a pivotal platform for enhancing customer satisfaction. This paper provides a comprehensive overview of the multifaceted role of E- commerce in improving customer satisfaction across various industries. It examines the key factors contributing to customer satisfaction in the e-commerce context, Including convenience, personalized, experiences, product variety, Pricing transparency, And efficient customer service. Additionally, The paper explores the impact to emerging technologies such as artificial intelligence, big data analytics, and augmented reality on enhancing the e -commerce experience and subsequently driving customer satisfaction. Furthermore, It discuss the challenges and opportunities associated with implementing e-commerce strategies to optimize customer satisfaction, including transparency, and efficient customer service. Additionally, the paper explores the impact of emerging technologies such as artificial intelligence, big data analytics, and augmented reality on enhancing the e- commerce experience and subsequently driving customer satisfaction. Further more, it discusses the challenges and opportunities associated with implementing e-commerce strategies to optimize customer satisfaction, including privacy concerns, cyber security threats, and the need for seamless integration across multiple channe.

Download article

email to a friend

Cite This Article

ISSN: 2349-6002
Volume: 10
Issue: 12
PageNo: 844-848

THE ROLE OF E- COMMERCE IN IMPROVING CUSTOMER SATISFACTION

Available:https://ijirt.org/Article?manuscript=164484

12 Dec, 2024

ACCENT, PRONUNCIATION, AND GRAMMAR: A PHONETIC APPROACH TO TEACHING SPOKEN ENGLISH FOR PROFESSIONAL COMMUNICATION

20 Nov, 2024

ASSESSING CRITICAL CARE CHALLENGES IN RESPIRATORY SUPPORT FOR TRAUMA PATIENTS WITH AIRWAY COMPROMISE

11 Nov, 2024

Exploring the Opportunities and Challenges of the Integration of Artificial Intelligence: With Reference to Media, Journalism, and Advertising

10 Nov, 2024

INVESTIGATE THE ROLE OF CROSS-CULTURAL COMPETENCE IN EFFECTIVE GLOBAL WORKFORCE MANAGEMENT

21 Oct, 2024

THE HISTORICAL IMPACT OF CASTE ON INSTRUMENTAL MUSIC IN CARNATIC AND HINDUSTANI TRADITIONS

17 Oct, 2024

AN OVERVIEW ON THE CONCEPT OF WEIGHT TRAINING, CIRCUIT WEIGHT TRAINING, AND COMBINED TRAINING

25 Sep, 2024

GENDER STEREOTYPES IN CLASSIC ‘FAIRY TALES’: A FEMINIST READING

21 Sep, 2024

MODERN INTERPRETATIONS OF SHAKESPEARE’S FEMALE CHARACTERS

19 Sep, 2024

COMPARATIVE ANALYSIS OF MAGIC REALISM IN LATIN AMERICAN AND AFRICAN LITERATURE

23 Aug, 2024

IMPACT OF MOBILE BANKING ON EXPANSION OF BANKING SERVICES

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry