Internet: Development of E-Commerce Effectiveness and Challenges
Author(s):
Abhishek Kumar
Keywords:
E-commerce, E-marketing, Promotion, Online Marketing, Advertisements
Abstract
Now a day’s e-marketing is one of the most emerging technologies in IT and ECommerce sector. Internet marketing is a new philosophy and interesting topic especially for researchers in the marketing field. In modern business practice which involved marketing of goods, services and information with using internet and other electronic means. It is a new way of marketing a product/service globally to the targeted market around the world. Internet marketing has become the commercial tool of marketing product and service. This paper introduces a new approach concerning Internet marketing in electronic commerce; showing how advertisers need this innovation to be successful. E-marketing does not consists only use to promote marketing over internet but also helps in marketing through e-mail and wireless media. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable for researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. This paper is secondary research regarding how E-commerce gradually forms part of our daily lives. It concerns different aspect of advertising in terms of electronic commerce. The principal goal of this article is only understanding the effect of the Internet on various showcasing regions, for example, item improvement and administration arrangement, advancement, valuing and conveyance channels
Article Details
Unique Paper ID: 164627

Publication Volume & Issue: Volume 10, Issue 12

Page(s): 2651 - 2659
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