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A STUDY ON CONSUMER’S SATISFACTION TOWARDS THE PERSONAL CARE PRODUCTS OF HINDUSTAN UNILEVER LIMITED.

  • Unique Paper ID: 167526
  • Volume: 11
  • Issue: 3
  • PageNo: 1449-1454
  • Abstract:
  • With technological advancement, globalisation and rise in income level ,consumers have become more beauty conscious and hygiene aware in recent years. This has led to the rapid development of cosmetic industry. Personal care industry comprises of hair care, cosmetics bath products, oral care and skin care. Today, the world cosmetic industry faces a huge demand and challenges in providing assured quality of personal care products. This study has been conducted with the main objective of knowing the perception and preference of consumers towards personal care products. The study also makes an attempt to know the satisfaction level of the consumers. The primary and secondary data will be used for the purpose of the study. A Convenience Sampling method will be adopted to collect data from the consumers using personal care products.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 3
  • PageNo: 1449-1454

A STUDY ON CONSUMER’S SATISFACTION TOWARDS THE PERSONAL CARE PRODUCTS OF HINDUSTAN UNILEVER LIMITED.

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