Author Login IJIRT Partner Network (IPN) Login

Influence of Media Coverage on Consumer Behavior

  • Unique Paper ID: 167681
  • Volume: 11
  • Issue: 4
  • PageNo: 72-74
  • Abstract:
  • This research paper explores the influence of media coverage on consumer behavior in India, specifically examining how economic and financial news reporting affects consumer spending and investment decisions. Using survey data, the study reveals that a significant portion of the Indian population is influenced by media coverage, particularly during periods of economic uncertainty. The findings highlight the pivotal role of media in shaping consumer confidence, with implications for businesses, policymakers, and media professionals in fostering a more informed and stable economic environment.
Download article email to a friend

Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 4
  • PageNo: 72-74

Influence of Media Coverage on Consumer Behavior

Related Articles

Impact Factor
8.01 (Year 2024)
UGC Approved
Journal no 47859

Join Our IPN

IJIRT Partner Network

Submit your research paper and those of your network (friends, colleagues, or peers) through your IPN account, and receive 800 INR for each paper that gets published.

Join Now

Latest Publication

Archive

View More

Recent Conferences

NCSEM 2024

National Conference on Sustainable Engineering and Management - 2024 Last Date: 15th March 2024

Submit inquiry