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@article{168006,
        author = {Mallikarjun Biradar and Sugalabai S B},
        title = {Rural Investors: Factors Affecting Investment Intentions in North Karnataka},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {1129-1134},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=168006},
        abstract = {The digital era, spurred by globalization and economic liberalization, has significantly transformed India's business landscape. This shift has driven business expansion, industrial growth, and infrastructure development. With increased foreign investment and personal financial assets, a wide range of investment opportunities has emerged across sectors, offering an appealing environment for investors willing to take risks to grow their wealth. This expansion has opened up numerous avenues for small investors in India, including the stock market, gold, real estate, insurance, post office schemes, and mutual funds, among others. However, making informed investment decisions in this dynamic environment requires a thorough understanding of each platform and its associated risks. Strategic planning is crucial to meet financial goals. It is unrealistic, however, to expect all investors—particularly those from rural areas with limited resources, education, and income—to have an in-depth understanding of investment principles. Therefore, it is essential to study the preferences and tendencies of rural investors when selecting investment options. This insight can help tailor investment education and support to better meet their unique needs. Extensive research in various rural regions of Karnataka has been analyzed to assess rural investors' conceptual understanding of available investment options, their preferences, and the factors influencing their investment decisions. This research can benefit academics, market researchers, institutional investors, traders, distributors, and potential investors by shedding light on the investment behavior of rural communities.},
        keywords = {},
        month = {September},
        }