A Study on Customer Portability of Mobile Number in Cell Phone Services - With Reference to Chamarajanagara District

Mahesha

A Study on Customer Portability of Mobile Number in Cell Phone Services - With Reference to Chamarajanagara District

Authors: Mahesha

Unique Paper ID: 168233
Volume: 4
Issue: 6
PageNo: 408-412

Keywords: Mobile Number Portability New Telecom Policy (NTP) GDP Demographic Customer Defection

Abstract:
As on 31st August 2017 the total number of subscribers in India was 1189.08 million. Total 395.72 million subscribers were submitted their requests for Mobile Number Portability at the end of August 2017, MNP permit subscribers to change service providers while retaining their mobile numbers. By the end of August 2017, 4.73 million subscribers submitted their requests for Mobile Number portability (MNP). The Telecom Regulatory Authority of India (TRAI) said in a statement, Karnataka was the first state to receive highest number of requests for number portability as on August about 37.74 million followed by Tamil Nadu about 33.76 million. So it is necessary to understand the reasons of customers who opted for number portability. This paper examines consumer awareness and impact of Mobile Number Portability on customer defection. Result suggested that respondents were not only aware about the MNP but they also know the procedure of MNP and it will leads to customer defection in cellular services.

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Cite This Article

ISSN: 2349-6002
Volume: 4
Issue: 6
PageNo: 408-412

A Study on Customer Portability of Mobile Number in Cell Phone Services - With Reference to Chamarajanagara District

Available:https://ijirt.org/Article?manuscript=168233

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Journal no 47859

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