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CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING: STUDY DURING COVID-19 PANDEMIC

  • Unique Paper ID: 170998
  • Volume: 11
  • Issue: 7
  • PageNo: 1892-1895
  • Abstract:
  • The Covid-19 Pandemic has bought a paradigm shift in the buying behaviour of the consumers. It is responsible for breaking the stereotype in the market trend. This paper tries to understand the change in consumer buying behaviour during lockdown caused due to Covid-19 pandemic. The traditional offline shopping habits of the consumers was replaced by online shopping. Also, the purchasing preference of consumers was clustered towards the essential items like, grocery, green grocery, toiletries and medicines. All other items were considered as secondary importance. It was also seen that the usual attraction of consumers with reference to promotional offers and discounts on products did not affect their buying behaviour. The results of the study revels that consumers preferred buying essential items mostly through online mode of shopping.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 7
  • PageNo: 1892-1895

CONSUMER BEHAVIOUR TOWARDS ONLINE SHOPPING: STUDY DURING COVID-19 PANDEMIC

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UGC Approved
Journal no 47859

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