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CONSUMER BEHAVIOR IN PURCHASING OF LIFE INSURANCE PRODUCTS

  • Unique Paper ID: 171058
  • Volume: 11
  • Issue: 7
  • PageNo: 2152-2156
  • Abstract:
  • The study illustrates the elements that lead to behavioral changes among various clients of insurance services. In order to reflect the population, the author gathered information from 110 consumers. A structured questionnaire is used as the primary technique of data collection. Company loyalty, service quality, convenience of use, degree of happiness, company image, and company-client connection are the characteristics of purchasing behavior. The study determines how these factors affect the decision to buy life insurance.
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Cite This Article

  • ISSN: 2349-6002
  • Volume: 11
  • Issue: 7
  • PageNo: 2152-2156

CONSUMER BEHAVIOR IN PURCHASING OF LIFE INSURANCE PRODUCTS

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