Comparative Study on Traditional V/S Digital Marketing

Solanki Arpit Shailesh; Singh Rajdeep Ranapratap

Comparative Study on Traditional V/S Digital Marketing

Authors: Solanki Arpit Shailesh, Singh Rajdeep Ranapratap

Unique Paper ID: 174017
Volume: 11
Issue: 10
PageNo: 2511-2513

Keywords: No Keywords Found

Abstract:
This research explores the effectiveness of traditional and digital marketing strategies, evaluating their influence on consumer interaction, brand positioning, and overall outreach. By examining various marketing channels and shifting consumer behaviors, the study highlights how technological advancements have reshaped modern marketing. Employing a mixed-methods approach, this paper integrates qualitative and quantitative research to analyze demographic factors influencing marketing success. Based on the findings, recommendations are presented to optimize marketing strategies through a balanced combination of traditional and digital methodologies.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 10
PageNo: 2511-2513

Comparative Study on Traditional V/S Digital Marketing

Available:https://ijirt.org/Article?manuscript=174017

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