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@article{145121,
        author = {S.KOWSALYA and Dr.M.JAYAPRAKASAM},
        title = {FACTORS THAT INFLUENCING CONSUMER BEHAVIOUR TOWARDS FINANCIAL SERVICES  � A DESCREPTIVE STU},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {4},
        number = {7},
        pages = {464-466},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=145121},
        abstract = {The consumer, The KING of the market is the one that dominates the market and the market trends. Let’s us know the King first. A consumer is someone who pays a sum to consume the goods and services sold by an organization. The consumer plays a very important role in the demand and supply chain of every economic system of every nation. The producers of the goods and services would lack the motive of producing as there would be no demand for their products},
        keywords = {Consumer, Demand and supply chain, economic system},
        month = {},
        }