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@article{151110,
        author = {R Rajalakshmi},
        title = {An Overview of Digital Marketing },
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {7},
        number = {11},
        pages = {571-574},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=151110},
        abstract = {Digital Marketing is an act that involves a lot of digital efforts in promoting the product. This industry is emerging at a faster rate in developing economies and competition is also found to be severe. It is necessary for digital marketers to keep the sites updated with relevant and useful information to get the attention of information seekers or buyers. Formulation of strategies with relevant content, well crafted advertising plan, spreading the drafted information through social media, email, identifying the searches made by prospective buyers with the help of search engines are the essential things to be followed to become a successful digital marketer.},
        keywords = {Digital Marketing, content strategy, Social Marketing, prospective buyers.},
        month = {},
        }