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@article{151615, author = {Aman Sharma and Akash Ujjwal and Abhishek Kumar }, title = {Factors Affecting Adoption of Social Media Platforms }, journal = {International Journal of Innovative Research in Technology}, year = {}, volume = {8}, number = {1}, pages = {407-409}, issn = {2349-6002}, url = {https://ijirt.org/article?manuscript=151615}, abstract = {The introduction of social media creates new informational channels through mass interactions among users. This form of digital interactions helps information spread at a very high speed and effectively. In business, social media has a significant impact on marketing and in maintaining good relations with the customers and helps to give information about sellers, products and service.}, keywords = {}, month = {}, }
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