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@article{154057,
        author = {Dr. J. JOSEPHINE},
        title = {Role of Mass Media in Literature},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {8},
        number = {9},
        pages = {637-639},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=154057},
        abstract = {The growing concord among literary researchers is that the meaning of literature cannot be adequately researched or understood apart from the specific environment in which it is   transmitted and stored. This achievement may be seen as a revolution in literary studies, and its basic offshoot is the confluence of literary studies and theory with media studies and theory. The areas of media studies and media theory are devoted to the analysis and comprehension of the myriad of media through which information is disseminated. Under the influence of these domains, the means of communication of literature are no longer regarded as secondary to literary content or form, but requiring special attention in itself. In addition, literary content and form may and often are profoundly influenced by the media of their transmission, and the particular forms of media that prevail when and where they are produced. Literary reception may be influenced by mainstream media forms.},
        keywords = {},
        month = {},
        }