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@article{156131,
        author = {Dr.A.Sivakumar and Poornima.J},
        title = {INVESTORS BEHAVIOUR IN VARIOUS INVESTMENT AVENUES – A STUDY},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {9},
        number = {2},
        pages = {982-987},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=156131},
        abstract = {This study deals with  the  behaviour of the investor to identify the better investment avenues available in India. The investment strategy is a plan, which is created  to guide an investor  to choose the most appropriate investment portfolio that will help them  to achieve their financial goals within a particular period of time. By increasing personal wealth, investing can contribute to higher, overall economic growth and prosperity. The process of investing helps companies where they can raise their capital through financial markets. Specific types of investments provide other benefits for  the investor,  corporate as  well as  the society. The Indian investors are very much aware about the concept of portfolio allotments and risk and return of the investment. The mantra of  the  investment  is  „‟Prevention  is better than  Cure”  which  is  expected with more income  but less risk.},
        keywords = {Investment Strategy, Investment Portfolio, Risk and Return.},
        month = {},
        }