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@article{158825,
        author = {B Shamala},
        title = {IMPACT OF FDI IN MULTI BRAND RETAIL TRADE ON CONSUMER : A Case Study in Bangalore City},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {1},
        number = {7},
        pages = {375-379},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=158825},
        abstract = {Retailing is the inter face between the producer and the individual consumer buying for personal consumption. Retail is India’s largest industry and the sector which has witnessed immense growth in the last few years. The key factors contributing for the retail boom have been the change in consumer profile and demographics, increase in number of international brandsavailable in the Indian Market, increase in urbanization, credit availability, infrastructural development, increased investments in technology, economic implications of government and an upcoming world class shopping environment for the consumers.
	Retailing takes two forms namely organized or unorganized. Organized refers to trading activities undertaken by licensed retailers those registered for sales tax and income tax. The share of organized retailing in India is at around 2%. The unorganized retailing refers to the traditional formats of low cost retailing, for ex, local kirana shops, owner manned general stores, Paan/Beedi shops, road side vendors, etc., it is predominating over organized sector constituting of about 92% of total retail trade.
	The Retail Sector in India is the fifth largest in the world with huge growth potential and accounts for 14-15% of the country’s GDP. Starting from a baseline a less than $ 1 billion in 1990, a recent UNCTAD survey projected India as the second most important FDI destination ( after China) for transnational companies during 2010-12. As per the data the sectors which attracted higher inflows were services, telecommunication, construction activities, computer software and hardware. Mauritius, Singapore, The US and the UK were among the leading sources of FDI
},
        keywords = {},
        month = {},
        }