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@article{163206,
        author = {Dr.S.KALA and Dr.N.K.Govindaraju},
        title = {CUSTOMER PERCEPTION TOWARDS SOCIAL MEDIA MARKETING IN SALEM TOWN},
        journal = {International Journal of Innovative Research in Technology},
        year = {},
        volume = {10},
        number = {11},
        pages = {992-998},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=163206},
        abstract = {The purpose of this study was to examine the customer perception towards social media marketing. Marketer can use social media as a promotional tool. Social media gives knowledge to customer about different brand and customer also prefer brand that advertised on social media while making purchasing. Customer have positive perception towards social media marketing, they believe that social media as a promotional tool more informative, reliable, innovative and interactive than old promotional tool. Social media also help marketer to promote their product and service and build the goodwill of organization.},
        keywords = {Consumer Perception, Social Media, Online Marketing, Purchase Intention},
        month = {},
        }