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@article{165959,
        author = {Dr.J.Nithya and Dr.S.Sarojoni and S..Kaviya},
        title = {INTEGRATION OF DIGITAL FINANCIAL SERVICES IN E-COMMERCE- A TRANSFORMATIONAL STUDY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {1},
        pages = {2158-2162},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165959},
        abstract = {Digital Finance is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital Finance's development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, Digital Finance campaigns are becoming more prevalent and efficient. The majority of a paid search engine is run on a commercial search engine such as Google, Yahoo, Bing, etc. The search engine algorithm will determine the rank of the advertiser's ad based on their bid and quality score. This paper mainly focuses on conceptual understanding of Digital Finance, how Digital Finance helps today’s business and some cases in the form of examples. },
        keywords = {Media, key performance indicators, mail, search engines.},
        month = {June},
        }