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@article{165993,
        author = {M. Prasad rao and Achal burri},
        title = {A STUDY ON AWARENESS OF GREEN HUMAN RESOURCE MANAGEMENT AND HOW ORGANISATION PROMOTE GREEN ADVOCACY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {1},
        pages = {2458-2464},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=165993},
        abstract = {Green Human Resource Management is an approach the goal of GHRM is to align environmental sustainability into Human resource management  and was first created with the intention of influencing workers' environmentally conscious actions. By bringing green initiative's into human resource practices the organization can bring a culture of environmental responsibility and manage human capital that supports eco friendly practices.
This study also discusses the strategies for promoting green advocacy within organizations, what are the initiatives taken by organization towards sustainability and what is the role of HR professionals in driving sustainability initiatives and engaging employees in environmental stewardship.
The purpose of this study is to examine the awareness of green HRM in an organization and how it supports green advocacy inside an organization. Data was collected from one hundred respondents. The respondents were selected using a reasonable sampling approach. To collect primary data, a standardised questionnaire was sent to the sample respondents.
},
        keywords = {Green Human Resource Management, environmental sustainability, eco-friendly practices, green initiatives, environmental responsibility, human capital management, green advocacy},
        month = {June},
        }