Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{167364,
        author = {MANOJ CHATHOTH},
        title = {A STUDY ON CONSUMER PREFERENCES TOWARDS BRANDS OF MOBILE PHONE IN KANNUR DISTRICT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {3},
        pages = {1320-1325},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167364},
        abstract = {The markets for Mobile phones are one of the most turbulent today due to increased Competition and changing consumer brand preferences. A consumer sets a frame of preferences in his/her mind to choose or purchase a mobile phone of same or different brands or producers. Keeping in view the preferences, the present paper is exploring the important factors that are influencing the customers for buying mobile phones. The ultimate aim of this paper is to study the consumer preferences towards different mobile brand. The study used primary data collected from a sample of 50 consumers with the help of a questionnaire. The result showed that brand name is the most important factor influencing the choice, followed by price of mobile phone. Apple is the most preferred mobile phone brand. The majority of the consumers are willing to pay for a mobile brand is Rs 10,000-20,000. The results of the study provide insights to the marketers in fine-tuning their product, pricing and promotional strategies accordingly.},
        keywords = {Consumer Preference,  Mobile phone},
        month = {August},
        }