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@article{167893,
        author = {Ankita Jhanwar and Dr. Anshul Rajawat},
        title = {"IMPACT OF PRICING AND PROMOTIONAL STRATEGIES ON THE BUYING BEHAVIOR OF EDIBLE OILS CONSUMERS IN AHMEDABAD"},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {4},
        pages = {804-809},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=167893},
        abstract = {This research paper aims to explore the impact of pricing and promotional strategies on the buying behavior of edible oil consumers in Ahmedabad. Over the past decade, the edible oils market has seen significant changes due to competitive pricing, aggressive marketing, and heightened consumer awareness of health benefits. The study analyzes how factors like price sensitivity, promotional offers, brand loyalty, and consumer demographics affect purchasing decisions. The findings reveal that both price and promotional strategies significantly influence consumer behavior, with health-consciousness and income levels acting as moderating variables.},
        keywords = {Pricing and Promotion, Buying Behavior, Edible Oils, consumer awareness.},
        month = {September},
        }