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@article{166846,
        author = {Shah Rajendrakumar Kanaiyalal and Dr. Anshul Rajawat},
        title = {THE IMPACT OF SOCIAL MEDIA ON E-RETAILING: STRATEGIES FOR ENHANCING CONSUMER ENGAGEMENT},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {2},
        pages = {2249-2254},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=166846},
        abstract = {Social media has completely changed the e-retail industry in recent years by providing businesses with previously unheard-of chances to interact with customers. This study focuses on methods that improve customer involvement as it examines the complex effects of social media on e-retailing. Key social media sites and techniques that increase traffic and online sales are identified by the research through an analysis of consumer behavior and current trends. The results show that influencer partnerships, interactive campaigns, and personalized content greatly increase customer interaction and loyalty. The report also emphasizes how data analytics can be used to identify customer preferences and adjust marketing strategies accordingly. In order to ensure sustained growth and a competitive edge in the digital marketplace, the paper finishes with practical recommendations for e-retailers on how to properly exploit social media.},
        keywords = {Social Media, E-Retailing, Consumer Engagement, Online Sales, Personalized Content, Interactive Campaigns, Influencer Collaborations, Data Analytics, Digital Marketing.},
        month = {July},
        }