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@article{169088,
        author = {V.V.BADARINATH and P.NIHANTH and Vruddhula Dakshayani},
        title = {SAFEGUARDING PERSONAL DATA IN THE DIGITAL AGE: EVOLVING SCOPE OF DATA PROTECTION REGULATIONS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {487-492},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169088},
        abstract = {In the digital age data privacy and data protection has been a focal point of contention all around the world irrespective of national borders while many industrialized nations have taken strides in enforcing data protection regulations the developing countries are still lagging behind in this aspect it is important for the developing to catch up and prioritize enforcing the data protection regulations at the earliest time frame possible, it is a well acknowledged fact is that relevance and importance of data is growing with each and every passing day and data is often dubbed as new oil. Till now the human race has witnessed three industrial revolutions and it is gearing up for the fourth industrial revolution based on A.I, machine learning and internet of things. During the last industrial revolution oil has been the primary source for driving growth and change in the society but this time around data is going to take up the role of oil. It is also worth noticing some striking similarities between oil and data, both oil and data are available in crude form and requires processing prior usage. Oil is controlled by few countries where as data is controlled by few organizations whose revenue is greater than GDP of many countries.  More importantly data has the ability to control behavioral patterns of individuals and affect their choices. Hence, it is of utmost importance to regulate data as to how it is obtained, processed, stored, used and erased. Here’s where Digital Personal Data Protection Act, 2023 herein called as DPDP Act, 2023 comes into picture. It regulates data and provides users with better control over their data. This paper critically analyses the background, provisions and challenges in regards to DPDP Act, 2023 and suggests solutions for some of its shortcomings.},
        keywords = {Data privacy, data protection, industrialized nations, data protection regulations, oil, 4th industrial revolution, behavioral patterns, Digital Personal Data Protection Act, 2023.},
        month = {November},
        }