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@article{169208,
        author = {P.Shiva Balu and Dr Swarupa Pelleti and R.Mahesh and V .Sai Vishal Rao and B .Akshay},
        title = {Impact Of Social Media On Customer Loyalty},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {814-818},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169208},
        abstract = {The study focuses on how social media marketing influence brand loyalty. The customers repeat the same choice if certain brands were to be selected. As social media is rapidly becoming the big-ticket tool for brands, the primary focus of this study is to find out how various social media activities influence the behavior of consumers and most import the kind of loyalty they maintain. It was found that the trend in loyalty building in the consumers is urged by deal made on a promotional offer, Content that another brand shares can be particularly relevant or useful, Content that is relevant to its audience.
According to the study, it was also noted that consumers are forming an affinity, especially for music, video, and entertainment. The findings confirms the edge as suggesting the appropriate use of social media by building a stronger relationship between the brand and its customers, providing an excellent starting pointer in social media marketing. Social media lets brands interact and reach the audience directly. Personalized interaction like replying to some queries/comments through comments and messages. Addressing concerns on time-trapping allows the customers to feel daughters of more value.},
        keywords = {Social media, Influencer, Brand, Promotion, Customer loyalty, On time-trapping},
        month = {November},
        }