Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{169716,
        author = {Asst. Prof. Santosh Jagannath Shinde},
        title = {Brainstorming Concept, Type of Brainstorming Techniques, Purpose and Benefits of Brainstorming”},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {6},
        pages = {1863-1866},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=169716},
        abstract = {Brainstorming is a great technique that business professionals can use to generate new and unique ideas. It’s a term that’s thrown around quite a bit, and is often used interchangeably with other problem solving and idea generation techniques. Brainstorming has become part of our daily lexicon in business. But what is brainstorming, and why is it an important technique for business professionals? This article will tackle these two questions, and give you some examples of brainstorming topics or problems that are common in various business settings.
Brainstorming is a group creativity technique that is often used to find a solution to a specific problem. This is accomplished by gathering and recording new ideas from team members in a free-flowing manner. Brainstorming sessions are usually made up of a handful of core team members, and typically are led by a director or facilitator.
Brainstorming originated from an advertising executive named Alex F. Osborne, and dates back to around 1939. Frustrated with his employees’ inability to generate creative new ideas, Osborne began developing new methods for problem solving that focused on a team-based approach to work. He began hosting group-thinking sessions, and discovered that this approach led to a significant boost in the quality and quantity of new ideas. Osborne coined these group meetings “brainstorm” sessions, and wrote about the technique in later publications.
During these brainstorming sessions, ideas are collected and recorded using whatever tool is available to the team. Modern businesses have begun to adopt digital brainstorming tools to speed up the process and make the review phases faster and more productive. Quantity of ideas is usually emphasized over quality, with the goal of generating as many new suggestions as possible. Once all ideas have been collected, the team then evaluates each of them and focuses on the ones that are most likely to solve the problem.},
        keywords = {Introduction, Brainstorming definition, Examples, Tips, Purpose of Brainstorming, Types of brainstorming techniques, Benefits of brainstorming, Conclusion etc.},
        month = {November},
        }