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@article{171223,
        author = {Dr. Khan Saifullah and Md. Sohrab and Fatma Al Sadi and Maitha Al Hudaifi and Amran Al Balushi and Osama  Al Mamari},
        title = {Consumer Buying Behavior Towards Hypermarkets in Oman Carrefour},
        journal = {International Journal of Innovative Research in Technology},
        year = {2024},
        volume = {11},
        number = {7},
        pages = {3680-3685},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=171223},
        abstract = {This research investigates the Consumer buying behavior towards hypermarkets in Oman “Carrefour”. The study examines how the company manages its brand, implements marketing strategies, and maintains its reputation for exclusivity and quality. As one of the largest hyper markets chains in the world carrefour would be able to maximize the number of the customers by being able to understand the consumers buying behavior, and the factors that influence the buying process. The research is trying to address in what ways the marketing strategies influence consumer behavior and to resolve the problem of lack of understanding of the relationship between consumer behavior and its purchasing completion.},
        keywords = {Influence, Marketing Strategies, Customer Experience, Hypermarket, Consumer behavior, Purchasing},
        month = {December},
        }