Consumer Buying Behavior Towards Hypermarkets in Oman Carrefour

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Dr. Khan Saifullah; Md. Sohrab; Fatma Al Sadi; Maitha Al Hudaifi; Amran Al Balushi; Osama  Al Mamari

Consumer Buying Behavior Towards Hypermarkets in Oman Carrefour

Authors: Dr. Khan Saifullah, Md. Sohrab, Fatma Al Sadi, Maitha Al Hudaifi, Amran Al Balushi, Osama Al Mamari

Unique Paper ID: 171223
Volume: 11
Issue: 7
PageNo: 3680-3685

Keywords: Influence Marketing Strategies Customer Experience Hypermarket Consumer behavior Purchasing

Abstract:
This research investigates the Consumer buying behavior towards hypermarkets in Oman “Carrefour”. The study examines how the company manages its brand, implements marketing strategies, and maintains its reputation for exclusivity and quality. As one of the largest hyper markets chains in the world carrefour would be able to maximize the number of the customers by being able to understand the consumers buying behavior, and the factors that influence the buying process. The research is trying to address in what ways the marketing strategies influence consumer behavior and to resolve the problem of lack of understanding of the relationship between consumer behavior and its purchasing completion.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 7
PageNo: 3680-3685

Consumer Buying Behavior Towards Hypermarkets in Oman Carrefour

Available:https://ijirt.org/article?manuscript=171223

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Impact Factor
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UGC Approved
Journal no 47859

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