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@article{174019,
        author = {Harsh Modi and Mohit Barot},
        title = {A STUDY ON CUSTOMER BRAND EQUITY OF PRAKASH CHEMICALS PVT. LTD.  IN VADODARA CITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {2514-2519},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174019},
        abstract = {This study aims to identify and assess the dimensions of customer-based brand equity for Prakash Chemicals Ltd., a leading player in the chemical industry. Utilizing methods including qualitative and quantitative techniques, the research investigates the perceptions and attitudes of Prakash Chemicals’ customers towards the brand. Firstly, through in-depth interviews and focus group discussions, the study uncovers the key dimensions that contribute to CBBE for Prakash Chemicals, encompassing aspects such as brand awareness, brand image, brand loyalty, perceived quality, and brand associations. a quantitative survey is conducted to measure the identified dimensions of CBBE and to gauge the overall level of CBBE for Prakash Chemicals. The survey instrument is designed to capture customers’ perceptions and experiences with the brand across various touchpoints.},
        keywords = {Customer-based brand equity, Perceptions, Attitudes, Brand awareness, Brand image, Brand loyalty, Perceived quality, Brand associations, Brand perception},
        month = {March},
        }