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@article{174989,
        author = {Mr. Prashant Parmar and Jai Mane and Jai Shandilya},
        title = {Social Media Influence Unleashed: Gen Z’s Role in Transforming Vadodara’s Small Business Landscape},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {11},
        pages = {1270-1277},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174989},
        abstract = {Social media has become a powerful tool that influences how people, especially younger generations, make buying decisions. Platforms like Instagram, Facebook, and TikTok shape shopping habits, increase brand awareness, create trends, and impact social behavior. Small businesses, which once depended on word-of-mouth and local ads, now see digital marketing as a way to reach more customers.
In India, the availability of affordable internet and smartphones has led to widespread social media use, especially among Gen Z (born between 1997-2012). Vadodara, a growing city in Gujarat, has seen a rise in digital entrepreneurship, with small businesses using social media to connect with customers. Despite this, there is little research on how Gen Z is driving digital change in Vadodara’s small business sector.
Problem Statement: Social media has changed how businesses grow, but there is limited research on Gen Z’s effect on small businesses in Vadodara. While global studies explore influencer marketing, social media trends, and online engagement, there is little focus on Vadodara’s small business landscape. This study will analyze how Gen Z’s digital interactions impact small business success in Vadodara.},
        keywords = {Gen Z, social media marketing, Vadodara, small businesses, influencer marketing, digital engagement, business transformation},
        month = {April},
        }