Copyright © 2025 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{174174,
        author = {Sweta Singh and Sultanpure Prathmesh},
        title = {The Role of Chatbots in Enhancing Customer Experience},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {10},
        pages = {3252-3255},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=174174},
        abstract = {This research explores how chatbots enabled by AI greatly enhance customer experience in contemporary business settings. Employing a mixed-method research design, the research explores how chatbot deployments influence customer satisfaction, response times, and service availability. Findings show that chatbots greatly enhance customer service effectiveness through 24/7 availability, real-time responses, and uniform service quality. Nevertheless, limitations such as limited comprehension of intricate questions and absence of emotional intelligence can impede effectiveness. The research highlights the need for systematically deploying chatbot solutions to improve customer satisfaction and operational effectiveness significantly.},
        keywords = {},
        month = {March},
        }