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@article{177068,
        author = {Arun A and Monish R and Rytheesh D and HM Moyeenudin},
        title = {Impact of Sustainable Practices on Guest Satisfaction in Luxury Hotels},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {1504-1508},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=177068},
        abstract = {The hospitality industry is increasingly embracing sustainability as a strategic approach to enhance brand reputation, operational efficiency, and environmental responsibility. This research paper investigates the impact of sustainable practices on guest satisfaction in luxury hotels, with a specific focus on initiatives such as energy conservation, waste management, and green certifications. As luxury travelers become more environmentally conscious, understanding their perceptions of eco-friendly operations has become critical for competitive advantage. Through a combination of quantitative surveys and qualitative interviews conducted across selected star hotels, the study explores how these green initiatives influence guest experiences, satisfaction levels, and intentions to revisit. The findings reveal that sustainable practices positively contribute to overall guest satisfaction, particularly when aligned with service quality and transparent communication. The study concludes that integrating visible and guest-involved eco-initiatives can enhance brand loyalty without compromising luxury standards. Recommendations are provided for hotel managers to effectively implement and market their sustainability efforts to elevate guest engagement and long-term profitability.},
        keywords = {Guest Satisfaction; Hotels; Impact; Luxury; Sustainability},
        month = {May},
        }