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@article{177348,
        author = {Arun A and Dr. Jaisree Anand and Yukenran H and Samuel Benjamin Jebaraj A},
        title = {Wellness Tourism as a Growth Avenue: Opportunities and Challenges for Resorts in India},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {1494-1498},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=177348},
        abstract = {Wellness tourism has emerged as one of the most promising segments of the global travel industry, offering significant growth potential for resorts in India. As travelers increasingly seek health-oriented and rejuvenating experiences, India’s rich tradition of wellness practices—such as Ayurveda, yoga, naturopathy, and meditation—positions it uniquely in the international market. Resorts that integrate holistic wellness offerings have witnessed a rise in demand, especially in the post-pandemic era where well-being has taken center stage. This review explores the evolving dynamics of wellness tourism, highlighting opportunities such as increased profitability, customer loyalty, and global visibility for Indian resorts. It also addresses major challenges, including limited infrastructure in remote wellness destinations, lack of standardized quality assurance, and the need for trained wellness professionals. By examining recent studies, government initiatives, and market trends, the review provides valuable insights for stakeholders aiming to align resort strategies with the growing wellness tourism movement.},
        keywords = {Destination Development; Hospitality Industry; Wellness Practices; Wellness Tourism.},
        month = {May},
        }