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@article{177235,
        author = {Dr. S. Radha},
        title = {The Impact of Pre-Purchase Behavior and Environmental Factors on Electric Vehicle Adoption in Chennai},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {420-426},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=177235},
        abstract = {This research looks at the drivers of electric vehicle (EV) buying behavior in Chennai, particularly pre-purchase behavior, ecological concerns, and emotional connection (affection). As the need for eco-friendly transportation options grows with increasing pollution and traffic jam problems in urban areas, this research seeks to identify how customers in Chennai approach their decision-making process to take up electric vehicles. The research emphasizes that logical considerations like price, battery duration, and public policy, along with emotional considerations like concern for the environment and trust, influence purchasing behavior to a great extent. Based on data gathered from 100 respondents, the study uses Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine the interaction between these variables. The findings indicate that consumer behavior before purchasing and consciousness of the environment both shape consumers' choices, but affection plays the role of mediating variable. Although pre-purchasing factors weigh heavily, sustainable-emotional factors serve to enhance the ultimate purchase choice. The study adds to our knowledge about consumers' behavior in the EV market and provides suggestions to policy makers and business firms for promoting electric vehicle adoption within cities.},
        keywords = {Electric Vehicles, Consumer Behavior, Affection, Environmental Factors, Purchase Decision.},
        month = {May},
        }