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@article{178950,
        author = {Arjun Kannaujia},
        title = {A Study on Consumer Behaviour towards Online Shopping: (Indian Perspective)},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {11},
        number = {12},
        pages = {6040-6049},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=178950},
        abstract = {Consumer behaviour in online shopping encompasses the choices and actions individuals take when purchasing goods or services via the internet. The rapid expansion of e-commerce has made online shopping increasingly popular, allowing consumers to easily browse products, compare prices, and shop from the comfort of their homes. Research indicates that several elements influence how consumers behave online, such as the quality of products, website usability, pricing, convenience, and security measures. Social influences, including customer reviews and peer recommendations, also play a significant role in shaping purchasing decisions. Additionally, the COVID-19 pandemic has accelerated the transition to digital shopping, as more people turned to online platforms for their convenience and safety. In response, businesses have adjusted their marketing strategies to align with evolving consumer expectations. Gaining insight into online consumer behaviour is essential for companies aiming to deliver a smooth and satisfying shopping experience, ultimately fostering customer loyalty and driving profitability.},
        keywords = {Online shopping, consumer behaviour, decisions, Marketing strategies.},
        month = {May},
        }