A Study on Consumer Behaviour towards Online Shopping: (Indian Perspective)

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Arjun Kannaujia

A Study on Consumer Behaviour towards Online Shopping: (Indian Perspective)

Authors: Arjun Kannaujia

Unique Paper ID: 178950
Volume: 11
Issue: 12
PageNo: 6040-6049

Keywords: Online shopping consumer behaviour decisions Marketing strategies.

Abstract:
Consumer behaviour in online shopping encompasses the choices and actions individuals take when purchasing goods or services via the internet. The rapid expansion of e-commerce has made online shopping increasingly popular, allowing consumers to easily browse products, compare prices, and shop from the comfort of their homes. Research indicates that several elements influence how consumers behave online, such as the quality of products, website usability, pricing, convenience, and security measures. Social influences, including customer reviews and peer recommendations, also play a significant role in shaping purchasing decisions. Additionally, the COVID-19 pandemic has accelerated the transition to digital shopping, as more people turned to online platforms for their convenience and safety. In response, businesses have adjusted their marketing strategies to align with evolving consumer expectations. Gaining insight into online consumer behaviour is essential for companies aiming to deliver a smooth and satisfying shopping experience, ultimately fostering customer loyalty and driving profitability.

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Cite This Article

ISSN: 2349-6002
Volume: 11
Issue: 12
PageNo: 6040-6049

A Study on Consumer Behaviour towards Online Shopping: (Indian Perspective)

Available:https://ijirt.org/article?manuscript=178950

01 Aug, 2025

Consumer Behaviour Towards Apparel Products in Online Shopping (With Special Reference to Uttar Pradesh)

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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