Consumer Behaviour Towards Apparel Products in Online Shopping (With Special Reference to Uttar Pradesh)

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Arjun Kannaujia; Prof. Amit Sharma

Consumer Behaviour Towards Apparel Products in Online Shopping (With Special Reference to Uttar Pradesh)

Authors: Arjun Kannaujia, Prof. Amit Sharma

Unique Paper ID: 183260
Volume: 12
Issue: 3
PageNo: 716-722

Keywords: Online shopping Apparel products Consumer behaviour Uttar Pradesh E-commerce Purchase decision.

Abstract:
The emergence of e-commerce has revolutionized the global retail industry, particularly in developing economies like India. Apparel, being one of the most purchased categories online, has garnered substantial attention from both consumers and marketers. This research paper analyses consumer behaviour towards online shopping for apparel products, with a specific focus on the state of Uttar Pradesh. Using primary data collected through structured questionnaires, the study identifies various factors influencing purchase decisions, including price, convenience, brand reputation, quality, and trust. The paper also examines demographic patterns, consumer preferences, barriers to online apparel shopping, and the impact of digital transformation on rural and urban populations in the state. The findings aim to aid retailers, marketers, and policymakers in tailoring more effective strategies for the region.

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Cite This Article

ISSN: 2349-6002
Volume: 12
Issue: 3
PageNo: 716-722

Consumer Behaviour Towards Apparel Products in Online Shopping (With Special Reference to Uttar Pradesh)

Available:https://ijirt.org/article?manuscript=183260

13 May, 2025

A Study on Consumer Behaviour towards Online Shopping: (Indian Perspective)

Impact Factor
8.01 (Year 2024)

UGC Approved
Journal no 47859

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