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@article{180727,
        author = {PROF PRATIBHA B K},
        title = {A STUDY ON “THE DIGITAL TSUNAMI” HOW DIGITAL BANKING IS RESHAPING THE TRADITIONAL FINANCIAL LANDSCAPE},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3095-3100},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180727},
        abstract = {The rise of digital banking has fundamentally transformed the financial landscape shifting how individuals and businesses interact with financial services. This paradigm shift is driven by a confluence of technological advancements, evolving consumer expectations and a push for greater efficiency and accessibility. The rapid ascent of digital banking is fundamentally transformed the global financial sector, challenging the long-established paradigms of traditional banks. This services, encompassing online and mobile platforms, and its profound impact on conventional banking models. We analyze how the convenience and accessibility offered by digital channels have redefined customer expectations, leading to increased competition from agile neo banks and FinTech companies. While traditional banks grapple with challenges such as legacy systems and the imperative of digital transformation, they also possess inherent strengths like trust and established customer bases.},
        keywords = {Role of Traditional Banking in India, Benefits of Traditional Banking,Is Digital Banking is so Important in India, Challenges for Digital Banking in India:},
        month = {June},
        }