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@article{191685,
        author = {PROF. PRATIBHA B. K},
        title = {The Impact of the Social Commerce on the E-Commerce},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {7735-7738},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=191685},
        abstract = {In the recent years the landscape of e-commerce has undergone a massive change the usage of the social media and online shopping have made a huge impact. The fusion of social media and online shopping have given birth to what is now known as social commerce, a dynamic phenomenon reshaping the way consumers discover, engage with, and purchase products or services. Unlike traditional e-commerce platforms, which primarily rely on standalone websites or mobile applications, social commerce integrates seamlessly with popular social media networks, leveraging their vast user bases and interactive features to facilitates transactions directly within the social environment.
Due to more usage of the social media the rise to social commerce have been taken place. Any consumers can buy any product or services at any point of time with the more options. Due to this there is a huge impact on the traditional marketing. In the recent treads of the consumers are more comfortable in purchasing the goods and services through social media platforms which is saving their time and energy.},
        keywords = {},
        month = {January},
        }