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@article{180745,
        author = {Manjunath Rallabandi},
        title = {Presales Strategies and Stake-Holder Engagement in Enterprise Technology Solutions},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {1},
        pages = {3773-3781},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=180745},
        abstract = {Presales strategies and stakeholder engagement play a crucial role in the successful adoption of enterprise technology solutions. As organizations increasingly invest in digital transformation, presales functions have evolved from traditional sales pitches to consultative, solution-oriented engagements. This paper provides a comprehensive review of presales methodologies, their effectiveness, and key challenges, highlighting the importance of solution-based selling, Proof of Concept (PoC) demonstrations, and value-based sales approaches. Additionally, stakeholder engagement is examined as a critical factor influencing decision-making in enterprise technology procurement. The study identifies major challenges, including misalignment between sales and technical teams, lengthy sales cycles, evolving buyer expectations, and underutilization of AI-driven automation in presales processes. The paper also explores future research directions, emphasizing the need for AI and predictive analytics in sales, behavioral science applications in enterprise decision-making, and the role of digital transformation in modern presales engagement. Addressing these challenges and advancing research in these areas will enable businesses to enhance presales effectiveness, improve stakeholder collaboration, and drive enterprise technology adoption.},
        keywords = {Presales strategies, stakeholder engagement, enterprise technology solutions, Proof of Concept (PoC), solution selling, AI in sales, digital transformation, sales automation, enterprise decision-making, B2B sales optimization.},
        month = {June},
        }