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@article{184363,
        author = {Dr.Shimti.Kharmawphlang},
        title = {CHALLENGES OF HOMESTAYS IN MEGHALAYA: A CASE STUDY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {4},
        pages = {1156-1169},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=184363},
        abstract = {Meghalaya, often referred to as the "Scotland of the East," is a renowned tourist destination in Northeast India, celebrated for its unique culture, traditions, and breathtaking landscapes. Sohra (Cherrapunjee), located in the East Khasi Hills district, is famous for its high rainfall and scenic beauty. Within this region, Tyrna and Nongriat Elaka are two adjoining areas that attract tourists with their trekking trails, living root bridges, caves, and waterfalls. This study investigates the challenges faced by homestay owners in these areas, employing a case study methodology and semi-structured interviews with 12 homestay owners. The key challenges identified include financial constraints, infrastructure issues like power and internet connectivity, lack of skilled personnel, and limited government support. Despite these hurdles, homestays in the region demonstrate financial sustainability and contribute to local economies by offering authentic cultural experiences. The findings provide valuable insights for entrepreneurs, policymakers, and tourism authorities to address these challenges and unlock the potential for growth in the homestay sector. This study highlights the need for improved infrastructure, marketing strategies, and government support to ensure the sustainability and success of homestays in Tyrna and Nongriat Elaka.},
        keywords = {Homestay, Meghalaya, Sohra, Tourism, Leisure, Living Root Bridge.},
        month = {September},
        }