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@article{185432,
        author = {A. Jeevitha and Dr.S.Pandiaraj},
        title = {Women’s Consumer Buying Behaviour in Purchasing Organic Personal Care Products – The Role of Consumer Trust and Environmental Consciousness towards Decision Making},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {1395-1403},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185432},
        abstract = {Green Products are not new products in Indian market. These products are available at every nook and corner of the world. But the questions arise is whether our Indian consumers are willing to buy the green products or not.  Due to environmental pollution and Health consciousness, people are demanding chemical free products which are otherwise called as ‘Green Products.’ Especially Women are very much concern about their beauty and that provides a great confidence to their livelihood. Today’s environment and working condition makes the people over stressed. So, they are looking into the product which gives utmost satisfaction to their body, face and skin. There are ample number of options and brands available in personal care products. But women are preferring environmentally friendly products which is a result of the rising global acceptance of leading healthier lifestyles. This empirical study is conducted to know the buying behaviour of consumer towards organic personal care products. It also aims to analyse the level of trust that influence their strong buying decision. This study also wants to examine the consciousness of consumers towards protecting the environment and whether they act as an ethically responsible citizen of our country. The questionnaire was circulated through Google forms and it is a convenient random sampling method. Further the analysis to be used in this study is Percentage analysis, Chi-Square and one way ANOVA.},
        keywords = {: Green Products, Consumer Trust, Consumer Behaviour, Environmental Consciousness, Decision Making.},
        month = {October},
        }