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@article{192199,
        author = {Amuthavalli. R and Dr. Veeramuthu. P},
        title = {An Empirical Analysis of Customer Satisfaction in Housing Loan Services in Cuddalore District, Tamil Nadu},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {9},
        pages = {645-652},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=192199},
        abstract = {Housing is essential for social welfare and economic growth. Access to housing finance is becoming more important to meet the housing needs of India’s growing population. The demand for housing loans has increased significantly due to urbanization, rising incomes, and supportive government policies. This study looks at consumer satisfaction with housing loan services in the Cuddalore District of Tamil Nadu. It focuses on loan options, customer preferences, and the problems borrowers face. The study uses a descriptive and diagnostic research design, relying on both primary and secondary data. Primary data was collected through a structured questionnaire given to 60 respondents chosen using stratified sampling techniques. The analysis examines demographic characteristics, reasons for taking home loans, preferred loan features, issues during the loan process, and overall satisfaction levels with public and private sector banks. The findings show that factors like interest rate, repayment period, EMI options, flexibility in interest payments, and loan procedures significantly influence consumer preferences. Although most respondents were satisfied with housing loan services, issues such as loan rejection, high down payments, non-refund of processing fees, and documentation problems were common concerns. The study also found that customers of private sector banks reported higher satisfaction levels than those of public sector banks.},
        keywords = {Housing finance, Housing services, Housing loan, Customer satisfaction},
        month = {February},
        }