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@article{185870,
        author = {Dr. V.A.Ragavendran and R. BALAMUKILAN and S. CHELLA PANDI and J. KEERTHIVARMAN and S. PRAVEEN},
        title = {A STUDY ON CUSTOMER SATISFACTION TOWARDS BOOST (HEALTH DRINK) WITH SPECIAL REFERENCE TO MADURAI CITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {5},
        pages = {3590-3594},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=185870},
        abstract = {Health drinks are among the emerging markets today in India. It has been targeted for each individual, particularly for children. Parents have thought about these health drinks as a great addition to the diet of their children, and this has pushed manufacturers to target the provision of a quality product that suits customers and consumer needs. Because of the huge population of Producers in the marketplace, consumers are getting perplexed, and numerous factors affect them to arrive at a purchasing decision. This study is aimed at Consumer satisfaction towards Boost (health Drinks) with specific reference to Madurai City. It is based on factors affecting the purchasing behaviour of the consumer. A sample survey of consumers to understand their level of satisfaction with Boost. Descriptive research design has been employed in the present study, and data were gathered using a questionnaire with 130 sample. It was observed that over 82% of consumers are satisfied and highly satisfied with Boost. Thus, overall Consumer satisfaction with Boost is High.},
        keywords = {Health drink, Purchase Behaviour, Consumer Satisfaction, Purchase Decision.},
        month = {October},
        }