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@article{186145,
        author = {Dr. V.A.Ragavendran and R. DINESH KARTHICK and G. JEEVA and A. KISHORE},
        title = {A STUDY ON CUSTOMER SATISFACTION TOWARDS OPPO PHONES WITH SPECIAL REFERENCE TO MADURAI CITY},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {3089-3094},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186145},
        abstract = {Youths in India are amazed by smartphones with the new software and applications. It is now a pride and prestige to own a smartphone with all new latest features and technology inside it. This research article seeks to determine their satisfaction with branded smartphones like Vivo and Oppo. The respondents of this study were 150 youths of Madurai, Tamil Nadu state, in India. A convenient sampling technique was used to select the sample size. A formal questionnaire and hypothesis were designed, and data were gathered. Different statistical techniques were used for data analysis using the SPSS package.},
        keywords = {Customer satisfaction, features, smartphones, Vivo, and Oppo brands.},
        month = {November},
        }