Copyright © 2026 Authors retain the copyright of this article. This article is an open access article distributed under the Creative Commons Attribution License which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

@article{186059,
        author = {Sakshi Kantilal Bhoir},
        title = {Deceptive Headlines in the Digital Age: The Rise of Clickbait Culture},
        journal = {International Journal of Innovative Research in Technology},
        year = {2025},
        volume = {12},
        number = {6},
        pages = {122-123},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=186059},
        abstract = {Abstract—In the modern digital era, people are surrounded by information everywhere, from news websites to social media. To attract readers, many online platforms use clickbait headlines catchy but often misleading titles designed to get more clicks. This paper explains what clickbait is, how it has grown in digital media, and how it affects readers’ thinking and trust.

It also discusses how technology like machine learning can help detect and reduce clickbait in online content.},
        keywords = {},
        month = {October},
        }