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@article{189985,
        author = {Dr.S.Poongodi},
        title = {Digital Distraction: Social Media Multitasking and its Impact on Student Productivity},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {2528-2531},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=189985},
        abstract = {In the digital era, social media has become an indispensable part of students' lives. Although these platforms support communication and academic collaboration, excessive multitasking between social media and study activities may reduce academic productivity. This empirical study explores the relationship between social media multitasking behaviors and academic productivity among students in the Erode district. Using a structured questionnaire, data were collected from 100 students selected through convenient sampling. Analytical tools such as simple percentage and chi-square tests were employed. Findings indicate a significant negative relationship between social media multitasking and student productivity. The study suggests the need for effective digital self-regulation strategies to foster academic success.},
        keywords = {Social media, multitasking, student productivity, academic performance, digital distraction},
        month = {January},
        }