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@article{190124,
        author = {Dr.S.Saravanambigadevi and L.Swethakiruthika},
        title = {A Study on the Level of Consumer’s Perception towards Ecofriendly Products with special reference to Erode District},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {8},
        pages = {6626-6629},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=190124},
        abstract = {The growing concern for environmental sustainability has increased interest in eco-friendly products; however, their adoption among consumers remains uneven. This study examines the socio-economic profile of consumers and analyses their perception and the challenges faced while purchasing eco-friendly products. Primary data were collected from respondents using a structured questionnaire, and appropriate statistical tools were applied for analysis. The findings reveal that factors such as income, education, and occupation significantly influence consumer perception and purchasing behaviour. Although consumers generally show a positive attitude towards eco-friendly products, challenges such as higher prices, limited availability, difficulty in identifying genuine products, and lack of clear information hinder regular purchase. The study highlights the need for affordable pricing, improved accessibility, reliable eco-labelling, and effective awareness strategies. The findings of the study provide useful insights for marketers and policymakers to promote sustainable consumption and enhance the adoption of eco-friendly products.},
        keywords = {},
        month = {January},
        }