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@article{193488,
        author = {Dr. S. B. Yadav and Mrs. Aruna Baswaraj Saganali},
        title = {Emotions and Intuition in Trading Decisions: An Empirical Study of Behavioral Influences on Investor Decision-Making},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {751-757},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193488},
        abstract = {Financial decision-making has traditionally been viewed through the lens of rational choice theory, assuming investors act logically and maximize utility based on available information. However, behavioral finance has demonstrated that psychological biases and emotional responses significantly influence trading behavior. This study empirically examines the role of emotions and intuition in trading decisions using primary data collected from 568 respondents through a structured five-point Likert scale questionnaire. Five dimensions were analyzed: emotional decision-making, influence of fear and greed, role of intuition, emotional reactions during market fluctuations, and the relative importance of emotional control versus technical knowledge. The results reveal that a majority of respondents perceive themselves as rational and analytical traders. Nevertheless, a considerable minority acknowledges emotional influence, particularly during volatile market conditions. The findings highlight the divergence between self-perception and behavioral reality and emphasize the importance of integrating psychological awareness into trading strategies. The study contributes to the literature on behavioral finance and offers implications for investor education, risk management, and financial training programs.},
        keywords = {Behavioral Finance, Trading Psychology, Emotional Bias, Investor Behavior, Fear and Greed, Intuition in Trading, Market Volatility, Financial Decision-Making},
        month = {March},
        }