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@article{193568,
        author = {Adharsh S Mohan and Afifah Navas and Pradeep M and Ms. Showmiya SHA},
        title = {SOCIAL MEDIA ENGAGEMENT, UPWARD SOCIAL COMPARISON, AND SUBJECTIVE WELL-BEING IN COLLEGE STUDENTS},
        journal = {International Journal of Innovative Research in Technology},
        year = {2026},
        volume = {12},
        number = {10},
        pages = {1030-1033},
        issn = {2349-6002},
        url = {https://ijirt.org/article?manuscript=193568},
        abstract = {The rapid integration of social media into daily life has transformed how college students communicate, construct identity, and evaluate self-worth. While social media platforms provide opportunities for connection and self-expression, they also foster environments that intensify upward social comparison. Upward comparison evaluating oneself against individuals perceived as superior has been linked to diminished subjective well-being. This article examines the relationship between social media engagement, upward social comparison, and subjective well-being among college students. Drawing on social comparison theory and empirical research, the article explores cognitive, emotional, and behavioral mechanisms underlying these associations. It further discusses moderating factors such as self-esteem, self-compassion, and mindful engagement. The findings suggest that while social media engagement can enhance connectedness, excessive and comparison-driven usage may negatively affect life satisfaction and emotional well-being. The article concludes by emphasizing the importance of balanced digital engagement and psychological resilience strategies within higher education settings.},
        keywords = {Social media engagement, Upward social comparison, Subjective well-being, College students, Social comparison theory, Digital psychology.},
        month = {March},
        }